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 * CCT333 Tutorial 9: Service Design and How Good Design Makes you Happy**

what is the definition of 'service design', and why is it so important? (5 paragraphs)
 * Tutorial 9 Question:** According to the slideshow by Sylvain Cottong, who is an employee at [],

Service design is using customer's overall experience when they purchase products, and by using this method to improve user interface and interaction between service and customers. For example, a department store may hire a Service Design agency to design or change the layout of the department store to improve the customer's experience.

The main purpose of service design is to make what people do more useful, usable and desirable for the users. Also the more efficient, effective and valuable for people like us. It's very important to have service design in today's market, because people nowadays focus much more on good service and the experience, like when we go shopping, we want to be treat well. Therefore not only the product quality is important but also the service as well. The good service and relationship between users are going to provide pleasurable and positive customer experience.

The key benefit of service design is to impress customers and satisfy of their needs. For example, Safeway supermarket V.S superstore, they both are grocery stores and selling the similar products. And Safeway tends to have higher price, because they have better service and quality of food. When I go to Safeway, the people work there will say hi to you and ask you if you need help, and the food quality is also better as well. The whole postive and friendly atmosphere make customers feel comfortable and stay royal, and willing to come back again. On the other hand, the superstore's tends to focus more on the low price and less service and quality.

Service design is very important, because it allows companies to know what the customers need and want. They can use this service to know more about customers so they can wither improve it or make changes. Also this allow them to compete with other companies, so they can make money but also make customers happy and live easier, more enjoyable and exciting at the same time.